The Acronym OCR stands for Optical Character Recognition…. That’s a fancy name for a computer that can read…

An OCR device can “take a picture” of a letter (like a scanner) then read the picture and understand the picture is actually a letter….

WOW…

Computers can do a lot….. But now, the Credit Reporting Agencies are using these super computers to speed up the dispute process… The OCR devices will read each dispute letter and respond according to a pre-determined set of circumstances…

I know what you’re thinking… how can a computer do that? How can a company trust that? What if it can’t read my letter? How many mistakes does it make?

That’s what I was thinking when I first learned of this fact years ago. But I thought more of “How can this benefit the Credit Repair Business”?

Well… first I’ll answer the questions… A computer can definitely do a lot of the work but, most circumstances can not be answered properly with a “canned” response BUT… it’s the law of averages… most people will give up after their first try, so if the credit reporting agencies can use the computer to weed out the non-relentless people, then the computer is a success for the Credit Reporting Agencies…

Trust is a personal opinion BUT, I as a business owner could never trust a computer to make decisions that could drastically affect an individual’s life… The Credit Reporting Agencies apparently are not as concerned…

Mistakes definitely happen- how many? We’ll never know BUT, as you probably know- a recent study reported that approx 79% of personal credit reports in the USA contain errors so, it should be no surprise that these computers will have errors as well…

The IMPORTANT Question is: HOW CAN CREDIT REPAIR COMPANIES BENEFIT FROM THIS???

Well… If you understand how the system works, you will understand how to make it work for you and your clients. When the system cannot read a letter, the letter must be “hand reviewed”- if it is “Hand Reviewed” will you have a better chance of success?

My experience and opinion on why this is the case is simple… the “hand reviewers” like all Credit Reporting Agency employees are tracked and rated based on their version of “efficiency”…

Their version of efficiency is understood to be quantity NOT accuracy… so if more humans are touching the letters and the humans get paid based on how quickly they “touch” them, then I imagine that is why my experience has seen the greater success when the letters are hand reviewed… (Keep in mind “Touchs” means viewing on a monitor- not physically touching”

Now the question arises: “How do we get them hand reviewed”

The secret answer is not “mirrors” but it is a well guarded industry secret…

Again, no one tactic can be the panacea but- a combination of proven tactics along with persistency will prove to be the best!! In order for the letter to be hand reviewed the letter must not be readable by the OCR- To make your letter unreadable or difficult for the ocr to read you can simply….

Well if you want the answer, you can

1. Listent to one of my webinar’s : http://disputesuite.com/demo.html OR
   
2. Take a peek at my website and let me know what you think of it… SIMPLY go to my Credit Repair Software website look over the site then shoot me a quick e-mail with your opinion of it… E-mail Mike @ DisputeSuite.com and put in the subject line ” I want the OCR Secrets”….

And I will send you the info on what had worked for me in the past… I will give you 2 CRITICAL tips that will make your letter almost impossible for the OCR to read it…

By the way… it’s not invisible ink, AND it DOES NOT need to be handwritten…

You can keep guessing or just try one of the above options…

Caution!

Once you try our software you will become a believer!

You WILL get excited by it!

You will make more money in your business!

Your business will be more efficient!!

You will send me a thank you card (Stuffed with my favorite?)

you will want to drink the punch (LOL)