What is OCR?
mikec | Jun 09, 2009 | Comments 20
What is OCR and how does that affect a dispute?
The Acronym OCR stands for Optical Character Recognition…. That’s a fancy name for a computer that can read…
An OCR device can “take a picture” of a letter (like a scanner) then read the picture and understand the picture is actually a letter….
WOW…
Computers can do a lot….. But now, the Credit Reporting Agencies are using these super computers to speed up the dispute process… The OCR devices will read each dispute letter and respond according to a pre-determined set of circumstances…
I know what you’re thinking… how can a computer do that? How can a company trust that? What if it can’t read my letter? How many mistakes does it make?
That’s what I was thinking when I first learned of this fact years ago. But I thought more of “How can this benefit the Credit Repair Business”?
Well… first I’ll answer the questions… A computer can definitely do a lot of the work but, most circumstances can not be answered properly with a “canned” response BUT… it’s the law of averages… most people will give up after their first try, so if the credit reporting agencies can use the computer to weed out the non-relentless people, then the computer is a success for the Credit Reporting Agencies…
Trust is a personal opinion BUT, I as a business owner could never trust a computer to make decisions that could drastically affect an individual’s life… The Credit Reporting Agencies apparently are not as concerned…
Mistakes definitely happen- how many? We’ll never know BUT, as you probably know- a recent study reported that approx 79% of personal credit reports in the USA contain errors so, it should be no surprise that these computers will have errors as well…
The IMPORTANT Question is: HOW CAN CREDIT REPAIR COMPANIES BENEFIT FROM THIS???
Well… If you understand how the system works, you will understand how to make it work for you and your clients. When the system cannot read a letter, the letter must be “hand reviewed”- if it is “Hand Reviewed” will you have a better chance of success?
My experience and opinion on why this is the case is simple… the “hand reviewers” like all Credit Reporting Agency employees are tracked and rated based on their version of “efficiency”…
Their version of efficiency is understood to be quantity NOT accuracy… so if more humans are touching the letters and the humans get paid based on how quickly they “touch” them, then I imagine that is why my experience has seen the greater success when the letters are hand reviewed… (Keep in mind “Touchs” means viewing on a monitor- not physically touching”
Now the question arises: “How do we get them hand reviewed”
The secret answer is not “mirrors” but it is a well guarded industry secret…
Again, no one tactic can be the panacea but- a combination of proven tactics along with persistency will prove to be the best!! In order for the letter to be hand reviewed the letter must not be readable by the OCR- To make your letter unreadable or difficult for the ocr to read you can simply….
Well if you want the answer, you can
- Listent to one of my webinar’s : http://disputesuite.com/demo.html OR
- Take a peek at my website and let me know what you think of it… SIMPLY go to my Credit Repair Software website look over the site then shoot me a quick e-mail with your opinion of it… E-mail Mike @ DisputeSuite.com and put in the subject line ” I want the OCR Secrets”….
And I will send you the info on what had worked for me in the past… I will give you 2 CRITICAL tips that will make your letter almost impossible for the OCR to read it…
By the way… it’s not invisible ink, AND it DOES NOT need to be handwritten…
You can keep guessing or just try one of the above options…
Caution!
Once you try our software you will become a believer!
You WILL get excited by it!
You will make more money in your business!
Your business will be more efficient!!
You will send me a thank you card (Stuffed with my favorite?)
you will want to drink the punch (LOL)
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Filed Under: Credit Repair Strategies • Featured • Resources (Great Stuff) • Sales
Hello, can you please post some more information on this topic? I would like to read more.
Hi, Thank you! I would now go on this blog every day!
Have a nice day
Elcoj
The webinar was really informative. Especially the question session.I’m learning new things everyday.
Great webinar today. I think the OCR topic would be a great one to cover in the near future. I would also like to take you up on your offer to send out a copy of “Think and Grow Rich”, article on Why not to dispute online, and bio template. Thanks.
Informative. Want to see more of this on a frequent basis
Hey this is a very interesting article! Thanks!
Thanks for letting us know about the Tricks that the Credit Bureaus play on us. Looks like they are NOT friends of the consumers but rather friends with the the BIG BANKS and CREDIT CARD COMPANIES that get all the bailouts!
Lewis
Loved the presentation on Friday – wanted to check out the Blog and would love to get the “rewards” you mention when we do our homework.
You are constantly giving us great food for thought and your approach is very refreshing! Thanks Guys!
PS – Ron was great too…
Webinar had some valuable tips. I ecspecially liked the settlement letter strategy Peggy created with her open collection settlement letters. Not only is this a very useful tool, it gives more flexabilty in pricing out a package for the client based on need. Anxious to incorporate into my business. Thanks Peggy and Mike for sharing.
hmmm, great post
I had never heard of this practice before but it doesn’t surprise me. It’s amazing how far these credit reporting agencies will go NOT to help the consumer. I’m very interested in learning more about this technology and will be contacting you for the secret sauce you have in your arsenal.
Great interview. I can use some of her advice in my business model. Thank you for bringing her in for the interview.
Great webinar on SEO today! Could you go more in depth about what sections of the letters need to be varied to keep the OCR from being able to read them…also if you could please send me a copy of the SEO Kit! Thanks for all the great info!
Is there any info regarding the program that runs theOCR & the items that are identified.
Great interview, your ocr information always gets you an OMG response.
Enjoyed your webinar today!!!!!
Mike, interesting article but the link to the video was broken. Great webinar yesterday afternoon, particularly liked the discussion of what is validation and use of FTC Staff Opinion letters
Mike your webinars are really great I always fined something new.
OCR is one of the biggest obstacles we have to overcome. Please teach more on this and include info on e-OSCAR. Also send me more on How do we get them hand reviewed
This was by far the coolest thing I learned after my company started using DS. I never knew about this before.
The webinars have morphed into power and info packed sessions that have benefited me GREATLY. I appreciate this last series and the wealth of information you have provided. We are very lucky to have you in this industry and I truly appreciate all that you do!
I cannot WAIT to see this Corporation/LLC thing you are giving for free! I was going to form an LLC at the beginning of the year so this is right on time for me!
Thank you for sharing your information about OCR (Optical Character Recognition). My sucess rate has increased now that I'm getting my information in the right "hands". Thanks for the Webinar today and building my business portfolio services. I think 2010 will be a great for my Credit Repair Biz!
Was on my first webinar today and thorougly enjoyed it. It's a real exercise wading through all of your information and I appreciate the ability to be able to go over it again and again (I'm a slow learner). Thank you for giving us the opportunity to view outsourcing info etc. Look forward to learning more. 406-545-4842